Social Media for Dog Supplement Company
Social Media for Dog Supplement
Company
Utilized the science informing these health-boosting products to market on social media.
Utilized the science informing these health-boosting products to market on social media.
Project Overview
Project Overview
Introduction
K9Bioactives is a dog supplement company dedicated to supporting canine health through natural, science-backed ingredients. With a growing e-commerce presence, the brand needed a stronger social media strategy to increase awareness, drive conversions, and establish trust in their product line.
I was hired as a freelance graphic designer to create a cohesive visual direction for Instagram that aligned with their website branding while making educational content engaging and easy to digest.
My Role
Freelance Graphic Designer
Collaborators: Worked directly with the company owners
Platforms: Instagram (graphics, infographics, carousels, stories)
Tools: Photoshop, brand typography, templates
Project Goals
Build brand awareness in a crowded pet wellness market
Drive conversions through social media marketing
Educate customers about ingredients and product benefits
Ensure visual cohesion between website and Instagram
Challenges
K9Bioactives had strong products but low brand awareness and minimal engagement on social media. They needed a way to educate dog owners about ingredients while building trust and visual cohesion with their website.
Research & Insights
Research & Insights
Pre-Production
I studied both major pet brands (like Purina) and human wellness companies (like AG1). The insight? Education builds trust. Dog owners want clear, digestible ingredient info—and a brand voice that feels authoritative but approachable.
This insight shaped the content strategy: highly structured, informative posts that not only delivered facts but also reflected a cohesive, expert brand identity.
I studied both major pet brands (like Purina) and human wellness companies (like AG1). The insight? Education builds trust. Dog owners want clear, digestible ingredient info—and a brand voice that feels authoritative but approachable.
This insight shaped the content strategy: highly structured, informative posts that not only delivered facts but also reflected a cohesive, expert brand identity.
Design Approach
Design Approach
Production
Rooted in forest-green tones and natural textures for an organic, trustworthy aesthetic.
Used their existing typography for brand alignment.
Designed templates in Photoshop for easy client edits.
Balanced structured information architecture with soft, nature-inspired visuals
Rooted in forest-green tones and natural textures for an organic, trustworthy aesthetic.
Used their existing typography for brand alignment.
Designed templates in Photoshop for easy client edits.
Balanced structured information architecture with soft, nature-inspired visuals
Rough Drafts
Production
Design Execution
Production
Visual Direction:
A natural, forest-inspired aesthetic with greens, soft textures, and organic visual patterns to echo the company’s ingredient philosophy.
Typography & Branding: Leveraged existing brand fonts and palette to maintain consistency with their website and tie their social media marketing into their desired visual direction.
Content Categories:
Ingredient Education (highlighting key benefits)
Myth-Busting (debunking common pet supplement misconceptions)
Studies (updates on academic findings)
Product Spotlights (general product benefits + usage)
Customer Reviews (insight into real-life benefits of supplements)
Deliverable-type: Developed reusable templates in Photoshop for scalability and future editing.
Visual Direction:
A natural, forest-inspired aesthetic with greens, soft textures, and organic visual patterns to echo the company’s ingredient philosophy.
Typography & Branding: Leveraged existing brand fonts and palette to maintain consistency with their website and tie their social media marketing into their desired visual direction.
Content Categories:
Ingredient Education (highlighting key benefits)
Myth-Busting (debunking common pet supplement misconceptions)
Studies (updates on academic findings)
Product Spotlights (general product benefits + usage)
Customer Reviews (insight into real-life benefits of supplements)
Deliverable-type: Developed reusable templates in Photoshop for scalability and future editing.
Results
Results
Post-Production
Increased engagement and follower count on Instagram (informative posts like “myth-busting” and “ingredient education” performed especially well).
Client satisfaction was strong enough that K9Bioactives rehired me for packaging design projects after the initial campaign.
Established a clear, authoritative brand voice that set them apart from competitors.
Increased engagement and follower count on Instagram (informative posts like “myth-busting” and “ingredient education” performed especially well).
Client satisfaction was strong enough that K9Bioactives rehired me for packaging design projects after the initial campaign.
Established a clear, authoritative brand voice that set them apart from competitors.
Reflection
Reflection
Post-Production
This project deepened my understanding of how design and education intersect in marketing. Informative Instagram feeds can often feel repetitive, but through visual consistency and thoughtful structure, I helped K9Bioactives stand out as a trustworthy expert in canine health.
If I had more time and resources, I would expand the campaign to include video and reel templates for each content category, allowing the brand to reach an even wider audience.
Final Product
Final Product
Post-Production
Multimedia Graphic Designer
Daisy Bell
Framer 2024
Multimedia Graphic Designer
Social Media for Dog Supplement Company
Made social media to market health-boosting products.
Project Overview
Introduction
K9Bioactives is a dog supplement company dedicated to supporting canine health through natural, science-backed ingredients. With a growing e-commerce presence, the brand needed a stronger social media strategy to increase awareness, drive conversions, and establish trust in their product line.
I was hired as a freelance graphic designer to create a cohesive visual direction for Instagram that aligned with their website branding while making educational content engaging and easy to digest.
My Role
Freelance Graphic Designer
Collaborators: Worked directly with the company owners
Platforms: Instagram (graphics, infographics, carousels, stories)
Tools: Photoshop, brand typography, templates
Project Goals
Build brand awareness in a crowded pet wellness market
Drive conversions through social media marketing
Educate customers about ingredients and product benefits
Ensure visual cohesion between website and Instagram
Challenges
K9Bioactives had strong products but low brand awareness and minimal engagement on social media. They needed a way to educate dog owners about ingredients while building trust and visual cohesion with their website.
Research & Insights
Pre-Production
I studied both major pet brands (like Purina) and human wellness companies (like AG1). The insight? Education builds trust. Dog owners want clear, digestible ingredient info—and a brand voice that feels authoritative but approachable.
This insight shaped the content strategy: highly structured, informative posts that not only delivered facts but also reflected a cohesive, expert brand identity.
Design Approach
Production
Rooted in forest-green tones and natural textures for an organic, trustworthy aesthetic.
Used their existing typography for brand alignment.
Designed templates in Photoshop for easy client edits.
Balanced structured information architecture with soft, nature-inspired visuals
Design Execution
Production
Visual Direction:
A natural, forest-inspired aesthetic with greens, soft textures, and organic visual patterns to echo the company’s ingredient philosophy.
Typography & Branding: Leveraged existing brand fonts and palette to maintain consistency with their website and tie their social media marketing into their desired visual direction.
Content Categories:
Ingredient Education (highlighting key benefits)
Myth-Busting (debunking common pet supplement misconceptions)
Studies (updates on academic findings)
Product Spotlights (general product benefits + usage)
Customer Reviews (insight into real-life benefits of supplements)
Deliverable-type: Developed reusable templates in Photoshop for scalability and future editing.
Results
Post-Production
Increased engagement and follower count on Instagram (informative posts like “myth-busting” and “ingredient education” performed especially well).
Client satisfaction was strong enough that K9Bioactives rehired me for packaging design projects after the initial campaign.
Established a clear, authoritative brand voice that set them apart from competitors.
Reflection
Post-Production
This project deepened my understanding of how design and education intersect in marketing. Informative Instagram feeds can often feel repetitive, but through visual consistency and thoughtful structure, I helped K9Bioactives stand out as a trustworthy expert in canine health.
If I had more time and resources, I would expand the campaign to include video and reel templates for each content category, allowing the brand to reach an even wider audience.
Final Product
Post-Production
Rough Drafts
Production