Creative Direction for Culture Magazine
Creative Direction for Culture Magazine
Creative Direction for Culture Magazine
The end-to-end production of print, social media, and web assets.
The end-to-end production of print, social media, and web assets.
Overview
Overview
Pre-Production
Pre-Production
GEN-ZiNE is a digital magazine driven by Gen Z voices, exploring culture, politics, identity, and lifestyle. As Creative Director, I led a team of 10 through planning and producing print issues, social campaigns, and web assets—crafting a consistent visual identity that elevated these narratives across platforms.
GEN-ZiNE is a digital magazine driven by Gen Z voices, exploring culture, politics, identity, and lifestyle. As Creative Director, I led a team of 10 through planning and producing print issues, social campaigns, and web assets—crafting a consistent visual identity that elevated these narratives across platforms.
Production Schedule
Magazine
Magazine
Each issue followed a structured production cycle. We kicked off with collaborative moodboards, developed color palettes, and voted as a team to lock in the direction. From there, I guided weekly check-ins to keep momentum steady and to encourage collaboration. This structure balanced creative freedom with a clear framework, ensuring deadlines were met without losing spontaneity.
Each issue followed a structured production cycle. We kicked off with collaborative moodboards, developed color palettes, and voted as a team to lock in the direction. From there, I guided weekly check-ins to keep momentum steady and to encourage collaboration. This structure balanced creative freedom with a clear framework, ensuring deadlines were met without losing spontaneity.
Each issue followed a structured production cycle. We kicked off with collaborative moodboards, developed color palettes, and voted as a team to lock in the direction. From there, I guided weekly check-ins to keep momentum steady and to encourage collaboration. This structure balanced creative freedom with a clear framework, ensuring deadlines were met without losing spontaneity.
Color Palette
Color Palette
Magazine: Issue 2, Spectrum
Magazine: Issue 2, Spectrum
The palette was designed to represent expansiveness and fluidity, moving away from rigid binaries. Gradients and layered tones suggested openness, inclusion, and the full spectrum of experience.
Before designing each zine, I had designers on the zine team pitch color palettes they thought best represented each zine’s theme. Volume 2 Issue 2’s theme was spectrum —identity spectrum, political spectrum, gender spectrum, etc. According to the zine design team, the color palette shown is the one that best represented that theme.
Before designing each zine, I had designers on the zine team pitch color palettes they thought best represented each zine’s theme. Volume 2 Issue 2’s theme was spectrum —identity spectrum, political spectrum, gender spectrum, etc. According to the zine design team, the color palette shown is the one that best represented that theme.
Moodboard
Moodboard
Magazine: Issue 2, Spectrum
Magazine: Issue 2, Spectrum
Our reference images leaned into softness, expansiveness, and transparency—visual cues that supported the theme of identity and politics as lived on a continuum.
Our reference images leaned into softness, expansiveness, and transparency—visual cues that supported the theme of identity and politics as lived on a continuum.
Our reference images leaned into softness, expansiveness, and transparency—visual cues that supported the theme of identity and politics as lived on a continuum.
Final
Final
Magazine: Issue 2, Spectrum
Magazine: Issue 2, Spectrum
Color Palette
Color Palette
Magazine: Issue 3, Renaissance
Magazine: Issue 3, Renaissance
The palette was rooted in organic tones and textures, emphasizing renewal, history, and modern reinterpretation.
The palette was rooted in organic tones and textures, emphasizing renewal, history, and modern reinterpretation.
The palette was rooted in organic tones and textures, emphasizing renewal, history, and modern reinterpretation.
Moodboard
Moodboard
Magazine: Issue 3, Renaissance
Magazine: Issue 3, Renaissance
We blended classical references with contemporary pop influences—K-pop visuals, natural imagery, and historic motifs. This mix captured a renaissance that was culturally global rather than Eurocentric.
We blended classical references with contemporary pop influences—K-pop visuals, natural imagery, and historic motifs. This mix captured a renaissance that was culturally global rather than Eurocentric.
We blended classical references with contemporary pop influences—K-pop visuals, natural imagery, and historic motifs. This mix captured a renaissance that was culturally global rather than Eurocentric.
Final
Final
Magazine: Issue 3, Renaissance
Magazine: Issue 3, Renaissance
Purpose & Pace
Purpose & Pace
Social Media
Social Media
Social media served as the magazine’s pulse: a space to drive discussion, build community, and mirror real-time cultural exchange. To keep momentum, designers rotated bi-weekly, delivering fresh, on-brand content consistently.
The ultimate goal for this productions schedule was to divide and conquer the main way the organization connects with its readership. It is designed to promote creativity with breathing room, enabling the social media design team to tap into a higher level of creativity for social media content.
The ultimate goal for this productions schedule was to divide and conquer the main way the organization connects with its readership. It is designed to promote creativity with breathing room, enabling the social media design team to tap into a higher level of creativity for social media content.
Moodboard
Moodboard
Social Media
Social Media
We drew from playful, optimistic palettes and minimalist typographic treatments to balance education with accessibility.
We drew from playful, optimistic palettes and minimalist typographic treatments to balance education with accessibility.
We drew from playful, optimistic palettes and minimalist typographic treatments to balance education with accessibility.
Event Promotion
Event Promotion
Social Media
Social Media
When GEN-ZiNE hosted its first post-pandemic release party, design extended beyond the page. Social media graphics, event posters, and digital invites celebrated both the issue and the artists involved—bringing our community together in person as well as online.
When GEN-ZiNE hosted its first post-pandemic release party, design extended beyond the page. Social media graphics, event posters, and digital invites celebrated both the issue and the artists involved—bringing our community together in person as well as online.
When GEN-ZiNE hosted its first post-pandemic release party, design extended beyond the page. Social media graphics, event posters, and digital invites celebrated both the issue and the artists involved—bringing our community together in person as well as online.
Final
Final
Social Media
Social Media
Web Asset Overview
Web Asset Overview
Website
Website
The website served as a hub for over 100 contributors, requiring visuals that conveyed motion and energy. My goal was to translate the dynamism of Gen Z culture into an online format—fast-paced, visually engaging, and easy to navigate.
The website served as a hub for over 100 contributors, requiring visuals that conveyed motion and energy. My goal was to translate the dynamism of Gen Z culture into an online format—fast-paced, visually engaging, and easy to navigate.
Moodboard
Moodboard
Website
Website
We collected inspiration from interactive editorial sites, emphasizing bright colors, layered compositions, and movement as core traits.
We collected inspiration from interactive editorial sites, emphasizing bright colors, layered compositions, and movement as core traits.
We collected inspiration from interactive editorial sites, emphasizing bright colors, layered compositions, and movement as core traits.
Final
Final
Website
Website
Results
Results
Final
Final
GEN-ZiNE magazine thrives on audience engagement, primarily through social media. We used it to keep our community engaged with upcoming projects like our podcast, reading groups, documentaries, and magazines.
As Creative Director, I implemented structured project timelines that streamlined collaboration among our designers. By setting clear expectations and quarterly goals, we expanded marketing efforts for events, podcasts, and magazine releases. The result? A 150% increase in likes and a 700% surge in online engagement. More importantly, our strategic planning fostered a dynamic, digitally engaged community—our ultimate goal.
GEN-ZiNE magazine thrives on audience engagement, primarily through social media. We used it to keep our community engaged with upcoming projects like our podcast, reading groups, documentaries, and magazines.
As Creative Director, I implemented structured project timelines that streamlined collaboration among our designers. By setting clear expectations and quarterly goals, we expanded marketing efforts for events, podcasts, and magazine releases. The result? A 150% increase in likes and a 700% surge in online engagement. More importantly, our strategic planning fostered a dynamic, digitally engaged community—our ultimate goal.
Final Content
Final Content
Final
Final
Top of Page
Top of Page
Top of Page
Daisy Bell
Daisy Bell
Daisy Bell
Framer 2024
Framer 2024
Framer 2024
Multimedia Graphic Designer
Multimedia Graphic Designer
Multimedia Graphic Designer
Social Media Overview
Social Media Overview
Social Media
Social Media
Social channels extended the magazine’s reach and voice. To maintain consistency and energy, we rotated designers every two weeks, keeping content fresh while sustaining a unified brand feel. The visual style emphasized pastels, approachability, and direct connections to issue themes.
Social channels extended the magazine’s reach and voice. To maintain consistency and energy, we rotated designers every two weeks, keeping content fresh while sustaining a unified brand feel. The visual style emphasized pastels, approachability, and direct connections to issue themes.